Earl Sweatshirt - Live Laugh Love

The Live Laugh Love campaign is rooted in themes of wellness, growth, and the philosophy behind the album title, Live Laugh Love. While irony is used as a tool for laughter, the sentiment is real. It reflects Earl's current way of life, choosing joy while staying grounded in truth. - LLL brings a sense of nostalgia. It reminds us of a time when life felt full of simplicity and genuine connection. But this isn't blind optimism. Blood, guts, and darkness live alongside the joy. LLL holds space for contradiction and chooses love anyway.